Wunderoots are carrot “swaps” introduced by Bolthouse Farms.
Wunderoots, a new line of carrot-based substitutes for rice, pasta, and hot dogs, is being introduced by Bolthouse Farms.
Vice president of marketing at Bolthouse Farms AJ Bernstein stated, “We know that today’s consumer is seeking more plant-based foods and vegetables in their diet, as well as options that are approachable, affordable, and easy to prepare.” “These fresh Wunderoots carrot’swaps’ from Bolthouse Farms respond to this demand by providing a healthier substitute for well-known favorites. We have only just begun to introduce to consumers additional innovations powered by plants.
Wunderoots Carrot Dogs are a product of Bolthouse Farms, intended to appeal to customers who are trying to eat less meat. The three flavors of the products—Classic American-Style, Chorizo-Style, and Sweet Italian-Style—are made with whole carrots and infused with herbs and spices. Eight-count packs of Wunderoots Carrot Dogs will be on sale.
Bolthouse Farms is introducing Wunderoots Carrot Fettucine and Wunderoots Riced Carrot kits for consumers who are watching their carb intake. Carrot fettuccine ribbons are served with marinara, spicy Thai basil, and red coconut curry sauces in the Carrot Fettucine Kits. Riced carrots are served with sauces like sesame stir-fry, green chile, and yellow coconut curry in Wunderoots Riced Carrot Kits.
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The CEO of Bolthouse Farms, Jeff Dunn, stated, “We are driven by our passion to create a new way for people to eat and live healthier lifestyles.” “The foundation of our “Plants Powering People” vision is a focus on plant-based nutrition that is more readily available and healthful. The latest Bolthouse Farms Wunderoots carrot “swaps” are proof of our unwavering dedication to innovation and building a platform powered by plants for
In the produce section starting in the spring of 2021, you can find Riced Carrot Kits, Carrot Fettuccine Kits, and Wunderoots Carrot Dogs.