Ube is the official flavor of T. Hasegawa USA for 2024.
In 2024, for instance, consumers might be looking for more comfort foods to satisfy their cravings for familiarity and nostalgia.
T. Hasegawa predicts that in 2024, women will dominate the food and beverage industry and establish new benchmarks for creativity and quality. Yelp users claim that “girl dinners,” which were observed to be trending in 2023, would have an effect in 2024. The term “girl dinners” refers to the grazing tendency in which women do not want to prepare a large meal.
“Glocal Adventures” explores how combining local and international culinary ingredients will make the world’s food more accessible. In 2024, European food is expected to gain popularity as well, per the FoodBytes analysis from Datassential. While demand for Mexican and Asian food caused the market for European meals to somewhat stall, Datassential expects that people will start to desire new takes on the foods they experience when traveling overseas after the epidemic.
In recent years, customers’ choices for food and beverages have also become more focused on health and wellness. According to T. Hasegawa, “Healthy aging through precise nutrition” may influence consumers to make more individualized food choices to support vitality and longevity. In 2024, trends that could drastically alter the food and beverage industry include ingredients that provide affordable, health-conscious options, Its nutritional value, according to T. Hasegawa.
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According to T. Hasegawa, consumers might be looking for the remarkable in 2024. It’s possible that customers are looking for “exotic and earthy plates” that have flavors that take them to distant locations.
The remark “Quality matters more than quantity” was first used by Lucius Annaeus Seneca, and it seems to align with T. Hasegawa’s 2024 “quality matters” trend. According to the taste company, improving ingredient quality would give products more depth without making customers’ needs more complicated. Customers will prioritize developing complex, gratifying flavors while maintaining ease of use.
While particular tastes, spices, and ingredients are always an important component of our trends study, we also search for more general changes in customer behavior since these have an impact on everything from restaurant menus to and foodservice to CPG goods,” stated T. Hasegawa USA’s director of commercial marketing Dough Resh. “The overall trend in the industry is that diners are looking for more sophisticated dining experiences in all categories.”