Trifecta enhances services for individualized nutrition
In order to provide end-to-end customized nutrition for customers looking to improve their health outcomes, meal delivery service Trifecta is partnering with Onegevity Health and Thorne.
Through the collaboration, Onegevity’s GutBio and AgeBio biological testing kits—a third test, PerformBio, is scheduled to debut soon—which provide individualized nutritional recommendations based on information from blood labs, saliva, and other metrics, are now available to Trifecta consumers. Thorne’s nutritional advice and Trifecta’s food selections will complement the recommendations.
According to Trifecta’s founder and CEO, Greg Connolly, “customizing it to the individual data” is one of the cornerstones of enhancing your nutrition. “The more individualized nutrition counseling we can provide, the better.”
Trifecta offers fully prepared meals in clean eating, vegan, vegetarian, paleo, keto, and conventional meal categories. Additionally, the business has an a la carte area where customers can customize their meal preparation based on their weight and health objectives. It functions as an online grocery store deli and offers food that is prepared without soy, dairy, gluten, or other allergens and is USDA organic. The meals are vacuum sealed, fresh, and ready to eat when they arrive in a refrigerated case.
Mr. Connolly stated, “Trifecta offers an extraordinarily wide variety of meal options, and we’re able to customize food based on the individual’s calorie and macro goals.” “Consumers can take a test using the Onegevity product, which provides them with a biome and DNA analysis of what dietary options are likely ideal for them.”
According to him, this field was once considered a gray science but is becoming more rigorous as a result of organizations like Onegevity.
“We base everything we do on science and evidence,” stated Trifecta’s director of sales, Bret Barrie. “There was a lot of alignment in that way, it was very evident.”
Onegevity, a New York-based company, collaborates with Thorne to create probiotics and prebiotic supplements that are tailored to each individual’s physiology. The Ultimate Fighter Championship (UFC), which also uses Trifecta to manage its nutrition program, makes use of the nutrition solutions.
For a business like the UFC, “it’s crucial that everything is third party tested,” Mr. Barrie stated. “There is a good level of data surrounding what they have so far, even though these tests are definitely on the cutting edge and there is still a lot of additional research that will be done.”
Personalized nutrition isn’t limited to high-achieving athletes. According to Mr. Connolly, it might also hold the key to resolving the issue of chronic health diseases in the United States, which are primarily brought on by inadequate diet.
“Celebrities and athletes inspire and educate the public, but 99% of our clientele are regular Americans,” the man stated. “Almost everyone can use our dietary solution.”
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Enhanced customization could aid Trifecta in maintaining the momentum generated by the coronavirus (COVID-19) pandemic, which resulted in a spike in demand for meal kits and delivery services. Throughout the pandemic, the company has been expanding and hiring.
Mr. Connolly remarked, “We’re just the right kind of business in the right place at the right time.” We’ve got some help from COVID on that side of the fence because we don’t provide meals via contact. We do face certain challenges, though, so we’ve had to be quick and inventive in how we’ve expanded. The main obstacle is that most people think of us as a weight-loss company. Sometimes being on a diet is the last thing you want to do during a worldwide pandemic.
Mr. Connelly anticipates that the digital momentum will last after the pandemic.
“We believe that this has encouraged an increasing number of people to feel at ease placing orders online,” he stated. “We anticipate it will be