The Smucker Food snack brand will be purchased by Second Natural Brands.
Victor Mehren, CEO of Second Nature Snacks, stated, “We are extremely excited about the fantastic super-premium product that Shale Snacks adds to our range, significantly broadens our snack mix and nut portfolio, and unlocks significant new opportunities for us to help grow the category.” “We anticipate bringing on 100 new team members after we’re done, and we see a big chance to build on their current success to spur innovation, brand penetration, and growth at Second Nature Brands.”
Brownie Brittle, Second Nature Sanders, Kar’s, and other brands are part of the portfolio of Second Nature Brands. Brownie Brittle was purchased by Second Nature Brands from the private equity firm Encore Consumer Capital in December 2022.
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Victor Mehren, CEO of Second Nature Snacks, said, “We are extremely excited about the fantastic super-premium product that Shale Snacks adds to our range, significantly broadens our snack mix and nut portfolio, and unlocks significant new opportunities for us to help grow the category.” “We anticipate bringing on 100 new team members after we’re done, and we see a big chance to build on their current success to spur innovation, brand penetration, and growth at Second Nature Brands.”
Second Nature Brands includes Brownie Brittle, Second Nature Sanders, Kar’s, and other brands in its portfolio. In December 2022, Second Nature Brands acquired Brownie Brittle from Encore Consumer Capital, a private equity business.