The parent firm of “Hot Ones” releases frozen chicken strips.
In collaboration with John Soules Foods and FoodStory Brands, First We Feast, the entertainment company behind the Emmy Award-nominated online video series “Hot Ones,” has introduced a line of frozen chicken strips.
Inspired by the hot sauce lineup on “Hot Ones,” the product has in-house seasonings with tastes including smokey habanero, which is modeled after the Los Calientes Rojo sauce, and spicy garlic, which is based on the Classic Garlic Fresno sauce. The chicken strips from First We Feast are now only found at Kroger stores nationwide.
Chris Schonberger, the company’s creator and general manager, stated, “First We Feast is heating up the freezer aisle with Hot Ones spicy chicken strips— and we can’t wait for fans to take a bite.” “We’re thrilled to bring the Hot Ones experience right on the chicken strip in one handy package. Fans have loved saucing their chicken with our famous hot sauces.”
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The three companies’ latest partnership was announced with this launch, which comes after the release of five new flavors of Hot Ones Boneless Chicken Bites in August of last year. In May 2022, First We Feast and Kellogg Co. collaborated to create the exclusive Pringles Scorchin’ Hot Ones assortment.
John Soules Jr., chief executive officer of John Soules Foods, stated, “We are proud to be expanding our partnership with Hot Ones, building on the success we’ve enjoyed together in bringing the incredible flavors of the Hot Ones show to life for the fans.”