The pancake Day: a simple past transformed into a high-protein visible
Once upon a time, Pancake Day was the frequently overlooked celebration of all things pancake. Being sandwiched between Mother’s Day and Valentine’s Day, it has always seemed to receive less attention and fanfare than holidays like Easter, Christmas, or Halloween. But as time goes on, its popularity increases, which indicates that customer demand is rising.
Shrove Tuesday, also known as Pancake Day, is a centuries-old custom that is observed in numerous nations worldwide. It has profound religious meaning; historically, it was a day of celebration for Christians prior to the onset of Lent. In 2023, it is observed by numerous cultures and religions, but it has less religious significance.
The pancake Day is said to have originated in the UK when Anglo-Saxon Christians went to church for confession in order to be forgiven of their sins before observing a period of fasting. Before Lent, Shrove Tuesday was traditionally used by households to consume all of the eggs and fats in the house.
On the other hand, pancake making dates back many centuries. Actually, according to Kulicks Pancake Recipes, pancakes were first mentioned in writing circa 600 BC by a poet in ancient Greece. This version was reportedly made with curdled milk, honey, olive oil, and wheat flour.
Retailers would have been preparing for customer demand if we could travel back in time to the present. According to research from the major retailers, shoppers are swift to act when it comes to making breakfast pancakes from scratch, or from ready-made blends for the mindful cooks.
Profits of ingredients for pancakes are rising
In 2021, Co-op Farms saw a 17.7% year-over-year increase in sales of its 1.5kg Plain White Flour on the day before Pancake Day and on the actual day, with sales of its 500g Self-Raising White Flour experiencing a 112.8% increase. The retailer’s organic egg sales nearly tripled, rising 170 percent over the previous year, and its Co-op Large Free-Range Egg sales increased by 9.9 percent. All of its free-range egg categories also saw significant growth.
Additionally, Sainsbury’s and Nectar reported that in the week before Shrove Tuesday in 2022, they saw the purchase of two million boxes of eggs and over 900,000 lemons.
A pancake craze sparked by social media
But in 2023, the pancakes are becoming more of an ordinary breakfast attach rather than just a happy dish, with many families and individuals eating pancakes far more frequently. This is due to powerful consumer influences like TikTok.
Through experimentation and flipping of everything from protein-rich alternatives to pancake spaghetti and cereal, the social channel is also assisting chefs in moving away from the more conventional fluffy American style or classic crepe.
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They with protein, possibly
Additionally, a lot of well-known retail chains are joining the protein-packed pancake craze, and social media is once again contributing to their increased popularity. Aldi’s protein pancakes are selling like hotcakes, and inventive home cooks are turning the tasty Brooklea brand protein puddings into protein-rich treats by adding eggs, flour, Greek yoghurt, and baking powder.
Furthermore, a once-indulgent celebratory treat food is becoming a fitness fan’s go-to thanks to the trend of protein-rich foods.
The once-simple pancake is undoubtedly changing, but so is the utensil used to flip them. By developing pots and pans that help guarantee every last drop of the mixture turns into pancake perfection, kitchenware companies like Blackmoor are capitalizing on the ever-increasing number of pancake enthusiasts.
Retailers may witness an increase in ingredient sales leading up to Shrove Tuesday, as many people are expected to celebrate Pancake Day this year. But what will customers choose? The classic pancake recipe with all the toppings, or a higher-protein, more health-conscious choice? Time will tell, as will empty plates.