The Good Crisp Co. is invested in by Lotus Bakeries.
Through its corporate venture fund FF2032, Lotus Bakeries Group has acquired a minority interest in Boulder, Colorado-based The Good Crisp Co., Inc. The investment’s terms were not made public. According to Lotus Bakeries, its funding was a portion of a bigger Series A financing round.
Potato chips and cheese balls are produced and marketed by The Good Crisp Co. The goods are promoted as clean label and better for you.
The Good Crisp Co.’s CEO, Matthew Parry, stated, “FF2032 brings generations of experience in growing and commercialising amazing tasting snacks as part of the Lotus Bakeries Group.” “I am confident that we will gain a great deal from this partnership, especially considering all the opportunities we are already seeing in 2022, like growth opportunities with new retailers and increasing rotations.”
The Good Crisp Co. was established in 2015 and claims to have over 13,000 distribution stations as of right now. The company’s products are sold at Whole Foods, Wegmans, Walmart, and Kroger.
The Good Crisp Co. has added Isabelle Maes, CEO of Lotus Bakeries’ natural foods division, to its board of directors.
You may also like:
Food security in emerging nations: issues and remedies
Are drinks the secret to increasing cannabis use among consumers?
Managing the lack of labour for mushroom picking
In a sizable market for savoury container snacks, “The Good Crisp Co. positions itself as a better-for-you chips brand and has already shown strong performance with compelling evidence for future potential,” Ms. Maes stated. “Working with this fantastic team is something I’m looking forward to.”
FF2032 has made three investments in 2021 total. The venture capital firm made an investment in Oot, a direct-to-consumer producer of organic and gluten-free granolas with headquarters in Amsterdam, in May. FF2032 participated in a $4.8 million Series A funding round held by Partake Foods, a manufacturer of baking ingredients and gluten-free cookies free of the eight common allergens, in January.