The CEO of Chosen Foods is chosen.
SAN DIEGO The avocado oil manufacturer Chosen Foods has named Douglas MacFarlane as its new CEO. He will take over as executive chairman of the corporation from Gabriel Perez Krieb.
Prior to this, Mr. MacFarlane served as CEO of Voortman Bakery and SmartSweets. In addition, he occupied a number of executive roles at The Clorox Co.
A variety of culinary sprays, mayonnaise, dressings, simmer sauces, guacamole, and salsa made with avocado components are available at Chosen Foods.
“I am thrilled to be a part of the driven team at Chosen Foods, as they strive to revolutionize the food industry by utilizing the unmatched advantages of avocado oil for consumers,” Mr. MacFarlane declared. “By means of consumer education, product innovation, and a fundamental dedication to the purity of avocado oil, I am excited to collaborate with the team to further enhance the already thrilling trajectory of the company and category.”
“Today marks the bittersweet end of an extraordinary chapter in my career,” said Mr. Perez Krieb. I’m overcome with hope, thankfulness, and nostalgia.” I’ve had an incredible 10 years working with Chosen Foods, going from supplier to CEO. With great joy, I move ahead knowing that Chosen Foods, under Douglas’s management and the superb leadership of our people, will flourish, push limits, and embrace innovation.
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Chosen Foods is a portfolio company of Butterfly Equity (Butterfly), a private equity firm that specializes in the food sector. Butterfly Equity acquired the majority of Chosen Foods in 2021.
Butterfly managing director and Chosen Foods board member Aaron Kirkbride remarked, “We’re excited to welcome Douglas to the Chosen Foods team.” “His background as a leader at well-known consumer companies will help us in our further attempts to expand and build this exciting business. Additionally, we would like to thank Gabriel for his outstanding leadership and commitment while serving as CEO.