Sparkling Tree Water capitalizes on popular drink trends
A number of upstart companies are tapping the tree sap to make hydration with half the sugar of coconut water, as well as vitamins, minerals, and antioxidants. This has caused a stir in the functional beverage industry for maple and birch water. Next year, a Canadian company intends to introduce its line of sparkling, organic tree water to the US market.
In Ontario and Quebec, maple trees are responsibly harvested for their sap, which is then preserved in aluminum cans. Right now, lime, lemon, and original are available flavors. The drink falls in between a sugary soft drink and sparkling water due to its mild natural sweetness.
Ryan Klein, chief operating officer of Lower Valley Beverage Co., the parent business of Sapsucker, said, “We’ve found that when you lightly carbonate it, it just becomes an extremely refreshing soda alternative.” A lot of tree and maple waters are flat. It barely has 35 calories and 7 grams of sugar. It satisfies everyone’s want for a little sweetness while also checking all the health concerned boxes.
Nancy Chapman launched the business in 2014. Her family taps its own trees every spring to produce maple syrup, and part of the ritual involves sipping the fluid. She started the company because of the popularity of coconut water and the rising demand for natural, locally produced meals and drinks.
Last year, Ms. Chapman added Mr. Klein, who had previously worked for the Freshii restaurant company, and Tim Lute, a 20-year Coca-Cola Co. veteran, to her team. Shortly after, the company unveiled an updated version of Sapsucker.
The prior version came in tetra pak packaging and was still not sparkling. According to Mr. Klein, sapsucker is more adaptable in its present canned and carbonated form. He cited applications such as a midday snack, an after-work cocktail mixer, and a post-workout quencher.
You may also like:
Food security in emerging nations: issues and remedies
Are drinks the secret to increasing cannabis use among consumers?
Managing the lack of labour for mushroom picking
Major Canadian merchants have been carrying Sapsucker for the past year. The foodservice industry holds great potential for the brand; nonetheless, the lockdowns associated with the epidemic have considerably impeded Sapsucker’s growth in that sector.
In the interim, the business is collaborating with meal kit delivery providers to increase brand recognition and trial. As consumers make fewer trips to the grocery store, Sapsucker is reevaluating its pack sizes for retail and has started an online direct-to-consumer business.
Furthermore, the business intends to grow internationally, and Mr. Klein stated that it currently distributes goods to department shops and boutique cafés in South Korea, where maple is symbolic.
He declared, “International is a whole other opportunity.” Tree water is exclusively generated in Canada, which is the reason. As Canadian as it gets is that.