Slideshow: Mars unveils a burst of inventive snacks and treats
This year, the coronavirus (COVID-19) pandemic forced customers to change their buying patterns, which has been beneficial for the treats and snacks sector. This was shown in research that Mars, Inc. unveiled during its Mars Wrigley Unboxing Hour digital event on November 11.
According to Mars, more customers are starting to shop online and stock up on goods like candy and gum. In addition, consumers are buying snacks and treats for themselves at home as a kind of self-care and escape, as well as for road trips, which are becoming more frequent.
Shaf Lalani, vice president of strategic demand leadership at Mars Wrigley US, stated, “We know people are still looking to enjoy our products during moments that matter, even though the pandemic has fundamentally changed people’s interactions with treats and snacks.”
Mars Wrigley has introduced a number of innovations across its brand portfolio, including new products including M&Ms with a chocolate popcorn flavour, Snickers Peanut Brownie, Extra Rockin’ Raspberry Lime gum, and Skittles Gummies, in response to the shifting requirements of customers in this market.
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The previous six months have seen a significant shift in the way people treat and nibble, according to Jim Dodge, vice president of convenience at Mars Wrigley US. In addition to the fact that consumers are still seeking a greater range of tastes and textures, we also know that they are drawn to well-known, reliable brands. Because Mars Wrigley is completely focused on hearing from and addressing customer feedback, we have been able to adapt our strategies and launch new products, such as the new Skittles Gummies. Convenience stores are known for their love of our candies, which range from Life Savers to Starburst, so we’re thrilled to offer them a brand-new experience with Skittles.