Slideshow: Making the most of easy snacking
Kansas City Convenient on-the-go solutions are once again in high demand, which is encouraging innovation in the bar category. Due to COVID-19, the segment faced a downturn in 2020, but it has steadily recovered in 2021 and 2022. Convenient options are becoming more and more popular, therefore bar producers are adjusting to satisfy consumer demands in novel ways.
Consumer requests for plant-based protein have increased over the last four years, according to a survey from Nellson, LLC, a manufacturer of functional powder solutions and branded and private label nutritional bars.
Bart Child, chief commercial officer of Anaheim, Nellson, stated in a February interview that “today’s consumers are recognising the nutritional benefits that plant-based products offer and, more than ever, want plant-based proteins on the ingredient list when purchasing nutrition bars and powders.”
The plant-based food brand Balanced Tiger introduced its plant-based, gluten-free protein snack with 1,500 mg of functional mushrooms in October 2022. The pub serves a variety of mushrooms, including reishi, cordyceps and lion’s mane.
Companies that sell snack bars are also focusing on specific times when people nibble. According to market research firm Mintel’s “Snacking Motivations and Attitudes” report, 95% of US people snack at least once a day, with 70% nibbling twice or more.Targeting morning snacking, RXBAR, a Kellogg Co. subsidiary, debuted a breakfast line of protein bars in June 2022.
According to Eileen Flaherty, senior brand manager at RXBAR, “we know consumers today prioritise their wellness more than ever and — quite simply — want to have a good time for a long time.” “With 10 grammes of protein and basic ingredients, RXBAR A.M. is bringing a No B.S. approach to morning bars, offering everything you would expect from RXBAR in a new, soft and crispy texture.”There are now three varieties in the line: blueberry, honey cinnamon peanut butter and chocolate.
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With recent launches, Clif Bar & Co.—which Mondelez International, Inc. purchased in August 2022 for $2.9 billion—is profiting from specific audiences. In June of 2022, the firm added a blueberry muffin flavour to their Clif Kid Zbar product range. The bar is made with a combination of oats and wild blueberries and has 12 grammes of protein.
Valerie Van Arkel, senior brand manager at Clif Kid, stated, “It’s the perfect addition to our expansive portfolio of Zbar flavours that kids crave and parents trust.”