Retail market entry for a New Zealand fish firm in the US
NEW YORK Regal Wood Roasted King Salmon is the retail product line that The New Zealand Salmon Co. is launching for sale in the US market. There are four flavours of wood-roasted fillets: double Manuka, sweet chilli and lime, mixed pepper and spices, and New Zealand beech.
Right now, a few Northeastern stores and Amazon are carrying the queue. The salmon retails for $9.99 suggested retail and is available in supermarket refrigerator cases in 3.5-ounce containers.
In 2012, the Regal Wood Roasted King Salmon brand made its debut in New Zealand. Vice President of North America Michael Fabbro stated that the US expansion is a logical next step.
“Our Wood Roasted Salmon delivers on extraordinary taste and quality with little effort, especially since almost all Americans cook at home these days,” the speaker stated.