Mondelez sees three ways to grow in chocolate

“Well, chocolate is a very interesting category, to start with,” the Chicago-based company’s chairman and CEO, Dirk Van de Put, remarked on September 6 in Boston during the Barclays Global Consumer Staples Conference. This $120 billion market has expanded by roughly 7% in the previous four years. It requires a special place, in my opinion, in the world of luxury. It’s a luxury that most customers don’t find very problematic. They consume it in comparatively lesser amounts, and they are content to treat it as a daily luxury. Thus, I believe chocolate is quite distinctive and an intriguing category to be in when it comes to snacking and health and wellness.

Cadbury, Milka, Toblerone, Hu, Green & Black’s, Daim, Lacta, Marabou, 5 Star, Alpen Gold, Freia, and Côte d’Or are among the brands of chocolate that the corporation sells. According to Mr. Van de Put, Mondelez is one of the leading companies in the tablet chocolate market and has potential for expansion through managing revenue growth and size, as well as creating new brands and products for the market.

“And generally speaking, I think there’s a chance to raise chocolate consumption per person globally,” he remarked.Seasonal gifting is one of the company’s “big growth tools,” he claimed.

He said, “So think about Easter, think about Christmas, think about visiting someone, and you want to bring them a box of chocolate.” That represents a third of the market. A decade ago, we were not as advanced as we are now. We got to work on this room with great intensity. Though we still have a ways to go, this is a really good place for us to grow. Additionally, we increase in sophistication and market share each.

According to Mr. Van de Put, premium chocolate, which accounts for 20% of the market, is the third potential.

He stated, “There are several brands that play there, including Hu, Green & Black’s, and Toblerone.” Overall though, I think this is an underserved segment for us. As a result, we are relaunching Toblerone and stepping up our promotion. We’re making a significant web effort to launch Toblerone pretzels. Therefore, we will promote the brands we own.

You may also like:

Food security in emerging nations: issues and remedies
Are drinks the secret to increasing cannabis use among consumers?
Managing the lack of labour for mushroom picking

Here in the US, we are also focusing quite a bit on Hu. However, in order to strengthen our position in the premium market, we are still open to purchases there.

In addition to giving us the impetus to become the market leader in chocolate, the three opportunities together “will drive the growth of the category,” he stated.