Push Pop enters the gummy range.
With the release of Push Pop Gummy Roll, Push Pop is taking a tentative step into the gummy market.
Push Pop Gummy Rolls are packaged in a patent-pending dispenser that lets customers push out and tear off a piece of sanded gummy candy and save the remainder for later. They are available in strawberry, watermelon, blue raspberry, and berry blast flavors.
“We saw an opportunity to bring that same experience to gummy candy, as Push Pop lollipops have been a fan favorite for over 30 years as a treat that’s both delicious and incredibly fun to eat,” stated Becky Silberfarb, director of marketing for Bazooka Candy Brands, the parent company of Push Pop and a division of The Topps Company, Inc. Push Pop Gummy Rolls are guaranteed to delight sweet tooths everywhere.
Push Pop Gummy Roll is scheduled to launch nationally at stores like Dollar General, Walmart, and Walgreens, with a suggested retail price of $1.79 to $1.99.
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In May 2019, the new gummy confection made its debut at the Sweets & Snacks Expo in Chicago.
At the 2019 Sweets & Snacks Expo, Ms. Silberfarb declared, “We are thrilled to launch Push Pop Gummy Roll and bring a truly novel and innovative product to this growing category.” “Throughout the development process, we conducted extensive consumer testing, and Push Pop Gummy Roll consistently received extremely high scores on key attributes like great taste, uniqueness, and being enjoyable to eat.”