Private equity group makes a 1440 Foods investment.
With brands like Pure Protein, Body Fortress, and MET-Rx, 1440 Foods is a health-focused solution company based in New York. Bain Capital Private Equity has purchased a “significant” interest in the company.
In order to accelerate 1440 Foods’ growth trajectory, private equity firm Bain Capital teamed up with 4×4 Capital to invest in the business, according to Bain executives. The transaction’s financial details were kept a secret.
Partner at Bain, Adam Nebesar, emphasized the company’s goal of “growing 1440 Foods as a market leader in active lifestyle nutrition.”
In 2021, The Bountiful Co.’s 1440 Foods segment was purchased by 4×4 Capital. Since then, the business has made a name for itself in the sports and active nutrition market, offering anything from protein bars and powders to easily consumed shakes and snacks.
The alliance is a good fit for 1440 Foods’ overall expansion strategy, according to CEO Azania Andrews.
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As part of a balanced lifestyle, Ms. Andrews stated, “Our vision is to become the go-to choice for people seeking flavorful, functional, and convenient nutrition.” “Building upon our strong momentum as a leading lifestyle nutrition company, we will be able to expand our product offerings to reach more consumers in more occasions and channels thanks to the expertise of Bain Capital, who shares our vision and supports the growth of global consumer brands.”
Ms. Andrews and her executive group will continue to serve as 1440’s CEO. It’s anticipated that the purchase would close by the end of 2023.