Post and Broadus Foods introduce a cereal brand.
Hip-hop artists Calvin “Snoop Dogg” Broadus and Percy “Master P” Miller have teamed up with Post Consumer Brands to introduce a cereal range sold under the Snoop Cereal brand from Broadus Foods. The trio of signature flavors consists of:
Snoop Cereal Fruity Hoopz is a multicolored, multigrain, sweetened cereal in the shape of a hoops that is mixed with chunks of marshmallow.
Crispy wheat and rice cereal squares flavored with a touch of cinnamon are called Snoop Cereal Cinnamon Toasteez.
Crispy whole grain cereal that’s been sweetened and drizzled with vanilla frosting is called Snoop Cereal Frosted Drizzlerz.
Mr. Broadus stated, “It is important to share the message of creating generational wealth with the world.” “It’s a blessing that, coming from the hip-hop industry, I can create a product under my family name that my kids, grandkids, and future generations will use. Momma Snoop items are next on our history-making list. The best-tasting, most varied, and highest-quality product on the market is guaranteed when working with Post Consumer Brands. I am the new King of Breakfast Food, together with Master P.
“Creating generational wealth is an important message to share with the world,” Mr. Broadus said. “Coming from hip-hop and being able to produce a product from a family name that my kids, grandkids and beyond will be a part of is a blessing. We are making history, and Momma Snoop products are coming next. Working with Post Consumer Brands will guarantee the highest quality, most diverse flavors and best-tasting product on the market. Master P and I are the new Kings of Breakfast Food.”
The Frosted Drizzlerz cereal meets Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) requirements. A portion of profits from all cereal sales will be donated to charities that combat houselessness and food insecurity.
“We want to make sure kids and kids at heart can have a champion’s breakfast,” Mr. Miller said. “Our motto is the more we make the more we give. I grew up on WIC, and I am honored and humbled to now own a company with Snoop that can service underprivileged families. Partnering with Post Consumer Brands made sense with our common mission to build economic empowerment and to add diversity to grocery stores with Black-owned breakfast food.”
The cereal line from Broadus Foods will be accessible across the country starting in the summer of 2023. The corporation claims that in advance of this launch, Mr. Broadus and Mr. Miller are launching “an entertainment experience” via social media. The introduction of the cartoon characters that serve as the cereal box mascots, live online engagement, and interactive internet content are all components of this experience.
TD Dixon, chief growth officer of Post Consumer Brands, stated, “We’ve been feeding families for more than 125 years, and our purpose at Post Consumer Brands is to make delicious food accessible for everyone.” “When Snoop Dogg and Master P approached us with the idea of making Snoop Cereal for Broadus Foods, our common passion for nourishing all families, fostering diversity and economic growth, and giving back to communities instantly brought us together.” We are thrilled to collaborate with an organization that shares our commitment to family and community. MBN