Olive oil is used by Hero Bread now.
Cole Glass, the creator of Hero Bread, stated, “At Hero, we take customer feedback as seriously as we take our baking.” “We are happy to report that all of our products that used seed oils in the past have successfully switched to olive oil. All of our main goods, including bread, tortillas, and buns, are listed with olive oil as an ingredient on the ingredient list in all 2,400+ stores, on our DTC website, and of course on Amazon. This essential ingredient upgrade makes our already great, healthier baked products even more delectable and adds the heart-healthy benefits of olive oil to every mouthful of Hero. Being a brand without seed oil makes us proud.
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on October 2021, Hero Bread made its debut on the market as a joint venture with Subway eateries. The company started shipping its Hero sliced bread and Hero Kaiser rolls directly to customers in April 2022. The firm boasted in October 2022 that its Hero classic white bread had been the top seller in the white sandwich bread category on Amazon.com. After a Series B round of fundraising, the company raised $47.5 million in May 2023. The plan was to increase retail distribution using the money.