New brand of high-protein overnight oats
A firm in San Diego wants to revolutionize the oatmeal market by offering nostalgic flavors and high-protein formulas. ONO Overnight Oats was founded by Nilou Shahryari and Jason Weilenmann during the lockdown of the previous year. Since then, the company has gradually grown an internet fan base among outdoor and fitness lovers.
The products include whey protein or a blend of plant-based proteins with organic, gluten-free oats, chia and flax seeds. Cereal milk, pancakes with syrup, caramel apple, blueberry muffins, banana split with peanut butter, rocky road, vegan mocha chip, and vegan blueberry muffin are among the flavors. The items are either with milk or a dairy-free substitute and come in single-serve packets.
Social media gave rise to the overnight oats craze a few years ago as a quick, adaptable, and healthful breakfast option. A few companies, including as Quaker Oats, marketed just-add-milk varieties, and others like Mush and Brekki provide ready-to-eat options that can be consumed on-the-go. ONO Overnight Oats, according to Ms. Shahryari, who formerly worked in worldwide marketing and global communication at Halo Top Creamery, have less sugar and more protein (25 grams per serving) than comparable products on the market.
“We prioritize serving a well-rounded meal,” the spokesperson stated. “We wanted to make sure it has a good balance of healthy fats and protein in addition to our love of carbohydrates.”
The items include lion’s mane mushroom, which has been connected to enhanced mental performance, immune health, reduced anxiety and anti-inflammatory properties, according to the company.
ONO Overnight Oats made its internet debut in August at www.EatOvernightOats.com. Up until recently, the goods were packaged in a nearby industrial kitchen. The founders intend to enter the retail space this year and will shortly join forces with a co-manufacturer.
“As we’re still relatively new, our current focus is on raising as much awareness as we can,” Mr. Weilenmann stated. “We would love to get it in yoga studios, gyms, and college campuses. We would also love to be in retail.”
The business solicits ideas for new tastes from its online community. Moving toward a clearer label will be the main emphasis of future recipe development. According to Ms. Shahryari, some of the formulas include artificial flavors and sweeteners to produce particular taste profiles and macronutrient breakdown.
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“We want the line to be completely natural, but we’ve discovered that our customers are more concerned with the idea that flavor is king,” the spokesperson stated. “I want this to taste like cereal milk if that’s how I describe it.”
“As we continue to grow, we are definitely open to discovering other product lines,” Mr. Weilenmann continued. However, I now want to concentrate and make sure we win this one.