Neon Zebra non-alcoholic cocktail mixers are released by PepsiCo.
PepsiCo, Inc. reports that cocktail culture is becoming more popular at home in the midst of the COVID-19 pandemic. For this reason, the beverage juggernaut is introducing Neon Zebra, a new range of non-alcoholic cocktail mixers, into the cocktail mixer market.
Neon Zebra mixers are available in 7.5-oz tiny cans and are made entirely of juice with no artificial sweeteners. They can be used with 3 oz of your preferred alcohol to create two different cocktails. Four flavours of the mixers are offered: Whisky Sour Mix, Strawberry Daiquiri Mix, Mojito Mix and Margarita Mix.
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Emily Silver, vice president of innovation and capabilities at PepsiCo Beverages North America, stated, “With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience — to cut out time and mess without compromising on quality and taste.” With its vibrant flavours and colours, as well as its convenient, recyclable mini-can packaging, Neon Zebra elevates the cocktail mixer category to a new level of individuality. We’re ecstatic about this new endeavour and all the prospects in the mixology space going forward.
Neon Zebra is expected to retail for $6.99 to $7.99 per six-pack when it launches nationwide this month.