More than half of those surveyed knew about prebiotics
Germany’s Mannheim Prospects are promising for Mannheim-based Beneo, which sells oligofructose and chicory root fibre inulin under the Orafti brand, based on a global survey of 10,000 consumers in ten countries. The study was commissioned by St. Albans, UK-based market research firm FMCG Gurus.
Of the participants, 54% claimed to be aware of prebiotics, and roughly 30% said they knew that inulin and chicory root fibre are types of prebiotics. When asked why they bought prebiotic-containing foods and beverages, 73% of respondents cited digestive health, while another 73% cited general wellbeing. When selecting a food or drink containing prebiotics, three out of four respondents stated that product efficacy, health claims, and science-based claims are the most crucial considerations.
According to Sophie Zillinger Molenaar, global marketing lead Biotis at FrieslandCampina Ingredients and resident in South Holland, The Netherlands, “the gut has often been referred to as the’second brain’ because of how much it’s thought to control our mood and mental well-being, but there’s a growing body of evidence indicating that the gut microbiome can have wide-reaching effects beyond digestion, including benefits for immunity, brain health, the lungs — and even muscles.” The gut-muscle axis is the intricate relationship between the gut microbiota, muscle function, body composition, and athletic performance. Research indicates that the gut microbiome may have an impact on muscle repair, muscle mass, and athletic performance.
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Exercise has been found to positively impact the gut microbiota, which can increase the metabolism of carbohydrates and amino acids. However, prolonged exercise, stress, and heavy training-related food habits might upset the gut’s delicate balance, according to the researcher. Problems include bloating, stomach pain, diarrhoea, and constipation may result from such imbalances. Up to 86% of athletes experience stomach issues after engaging in strenuous exercise.
For endurance athletes, who have unique performance needs, the gastrointestinal system is crucial, according to Denisse Colindres, manager of nutrition communication at Beneo, which has a US office in Parsippany, NJ.