Mondelez sees social responsibility, automation impacting foodservice
The foodservice industry will be impacted by six trends, according to Mondelez International, Inc., in 2022. The corporation says that in the upcoming year, social responsibility programmes and increased automation would be featured on menus and in stores.
Certain consumers will persist in pursuing brands that are congruent with their individual values and convictions. Operators will need to figure out how to relate to these clients in order to differentiate themselves. Reducing food waste, using ethical suppliers, and promoting social justice are among the social responsibility topics that Mondelez believes resonate with customers.
According to Mondelez, the difficulty in hiring and keeping workers will force more foodservice operators to use automation. While operational efficiency is the primary objective, automation may also find its way into menus including artificial intelligence apps that provide recommendations to customers.
New approaches to comfort food, the development of grab-and-go ideas, entertainment, and the spread of plant-based applications are the other four trends that were noted. According to Mondelez, consumers will continue to favour modern takes on traditional cuisine and comfort food in 2022.
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According to Mondelez, it’s critical for non-commercial foodservice operators to increase the variety of grab-and-go options they offer because eating at home is still a popular consumer trend. When deciding whether or not to dine in, it’s crucial to take the experience of the surroundings and menus into account. According to Mondelez, there will be an increase in “eatertainment” locations and offerings in the upcoming year.
Lastly, Mondelez believes that the foodservice industry will continue to see the rise of plant-based meat and dairy substitutes. The company cited the younger demographic as a motivator, noting that almost 50% of Gen Z consumers are open to trying plant-based meat substitutes.