Manufacturer of snacks rebrands as Better With Buckwheat
Better With Buckwheat’s founder and chief product officer, Ms. Getz, stated, “I really enjoyed this challenge of balancing two distinct flours that complement my favorite savory seasonings, while landing that ideal snack texture of crunch and puffy pockets.” “My goal has always been to bring attention to the nutritious flavor of buckwheat, and with this new product line, we’ve made it even simpler to do so by creating wholesome, family-friendly snacks that make buckwheat the star of the everyday pantry.”
The five-flavor original Maine Crisp product line is still being offered by Better With Buckwheat.
Lewis Goldstein, CEO of Better With Buckwheat, stated, “We see enormous potential to bring buckwheat to multiple snack categories as consumers embrace buckwheat as an ingredient that delivers taste, nutrition, and sustainability benefits.” “Buckwheat offers a better experience, whether your family is gluten-free, grain-free, vegan, or doesn’t follow any particular diet. We believe it is the future of our pantry in the US, as it has been a staple in many parts of the world for hundreds of years.”
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