JPG Resources purchases RodeoCPG’s R&D division.
BATTLE CREEK, MI: RodeoCPG, a strategic sales firm based in Brooklyn, NY that supports consumer brands at retail, has sold its research and development team to JPG Resources, a food and beverage innovation and commercialization group.
It is anticipated that the deal will enable Battle Creek-based JPG Resources to better serve the important New York development region, freeing up RodeoCPG to concentrate on sales management technologies.
Founded in 2009, JPG Resources offers food businesses of all sizes, from early-stage startups to national brands, a range of services including supply chain management, product development, marketing, and ongoing support. According to the corporations, the RodeoCPG innovation team will stay at its Brooklyn lab, and existing contracts will continue unaffected while gaining access to a more expansive organization and wider support.
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As managing director of JPG Resources Jeff Grogg stated, “There are few areas that cultivate new ideas like New York City.” Innovation is what drives growth and consumer engagement in the food and beverage industry. Its can-do attitude and diversity of creativity make it the ideal setting for the emergence of new brands, products, and markets. For the past 14 years, we have worked with our clients to launch successful new products, and we are thrilled to grow JPG’s physical presence in this important market and welcome this exceptional team.
The 2015-founded company RodeoCPG stated that it will concentrate on creating the first technologically advanced sales management tool in the market, utilizing the sales and operational experience of its staff to create a solution centered on threepillars, including as openness, shelf execution, and retailer selection.
“We have always wanted to improve the process of selling into retail by leveraging technology,” stated Zachary DeAngelo, founder and CEO of RodeoCPG. “We have built brands throughout our time and helped fellow entrepreneurs do the same.” “We’re going to reach new heights and get the tools we need to fully utilize our improved sales management system with this next chapter.”According to the companies, further partnership projects are anticipated in the upcoming year.