Innovation Competition is introduced by Kraft Heinz.

Innovation Competition is introduced by Kraft Heinz.

Chicago The Kraft Heinz Company is looking to entrepreneurs for assistance in developing new recipes or services that highlight pulses and beans. The business and the people behind the Future Food-Tech series have teamed up to introduce a brand-new Innovation Challenge.

Similar programmes with Rethink Events have previously been started by Kellogg Co., Unilever, Roquette, and Quorn Foods to showcase up-and-coming talent and address industry issues. Applying until August 20th, startups can apply for the most recent edition at futurefoodtechlondon.com/innovation-challenge. Selected finalists will present their ideas to Kraft Heinz executives and a global audience at the live-streamed virtual Future Food-Tech Summit, which takes place from September 30 to October 1.

The Future Food-Tech series conference producer Oliver Katz stated, “We’re thrilled to be partnering with Kraft Heinz to launch this Innovation Challenge and look forward to hearing from innovators who have new and exciting solutions to tackle this challenge.” As demonstrated in the past with Unilever, Kellogg Co., Quorn Foods, and Roquette, our Innovation Challenge gives companies the chance to collaborate with business executives to grow their technology. Our excitement is high for this opportunity to search for ideas alongside Kraft Heinz in the beans and legumes market.

Sustainability, health, affordability, taste, and convenience are the five main areas that Kraft Heinz is interested in solutions that address. Processes including bioconversion, nutrient optimisation, protein quality enhancement, gut health maintenance, and satiety may be possible outcomes.

“Kraft According to Erik-Jan Ransdorp, international head of research and development for Better Meals & EMEA at Kraft Heinz, “Heinz has a strong foundation in agriculture.” This foundation provides inexpensive, delicious, and healthy items that are both convenient and environmentally friendly, acting as a fertile ground for innovations that meet important customer requirements. To produce these ground-breaking inventions, we cordially encourage you to unleash all of your entrepreneurial imagination and technological aptitude.

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