In 2024, regret will propel flavor.
According to Datassential, “brands should dive into the archives for ideas as Millennials, Gen X, and Boomers longingly look back to a rose-colored past amid ongoing worries, while Gen Z experiences some of these trends for the first time.” “Challenge yourself to find a way to bring back a concept that appeals to nostalgic consumers in 2024.”
The survey also notes that there is a growing demand for creative European food. While demand for Mexican and Asian food caused the market for European meals to somewhat stall, Datassential expects that people will start to desire new takes on the foods they experience when traveling overseas after the epidemic. Examples include French food that combines light and decadent flavors, and Italian dishes that emphasize stronger, spicier flavor characteristics servings; and food influenced by pubs with a blend of Indian and English flavors.
Businesses will need to focus more on catering to mature clients as the median age in the US rises. According to a survey by Datassential, identifying the distinct requirements of Gen X and baby boomers will be crucial for fostering growth in 2024.
According to the firm, “Boomers are the least likely to say they are watching their budget, while Gen X is more likely than any other generation to seek out premium experiences, travel frequently, and regularly enjoy an alcoholic beverage.”
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Datassential has identified two key technology trends for 2024, with a particular emphasis on operators’ back-of-house capabilities and developing technologies. While the latter will concentrate on examining how artificial intelligence functions in data analysis and product development, the former will comprise investments in multipurpose machinery that can improve operators’ capacity to shift production and robotics that can lower labor expenses. Similar conclusions were made by market research firm Technomic in its 2024 trends study, which focused on advancements in automated kitchen appliances and internet ordering systems.
According to Datassential, “freshness, excellent taste, and cleanliness are table stakes today, and back-of-house equipment must support those need states.”
In 2024, the food delivery industry will also need to adjust to overcome public backlash. According to Datassential, approximately 40% of buyers cancel their deals after seeing the final price, and 50% of consumers claim that shipping is too expensive. The company stated that improving order customizing simplicity, fixing erroneous menu descriptions, and lowering the number of items that arrive damaged or of poor quality will be important areas for improvement.
“In order to surprise and delight customers, delivery platforms must clearly articulate their value proposition and go above and beyond expectations,” according to Datassential.