In 2022, US private label sales reached a record $229 billion.
Data from the Private Label Manufacturers Association (PLMA) and the market research firm IRI, Inc., Chicago, show that sales of private label items in all US retail outlets increased by more than 11% to reach $229 billion in 2022. The grocery industry’s total sales reached $1.2 trillion as national brand dollar sales increased 6.1% to $981 billion.
Sales of store brands decreased from 59.4 billion in 2021 to 58.8 billion in 2022. According to IRI data, national brands sold 228.4 billion units in 2022 compared to 238.3 billion in 2021.
According to PLMA President Peggy Davies, “last year’s record sales and double-digit growth reflect the strong consumer demand for store brands.” “Consumers are putting a lot of delicious, creative, and premium store-brand foods, drinks, nonfoods, home goods, and other categories in their baskets.”
16 of the 17 departments that IRI monitors had growing store brands. Sales of general food goods increased by 14% to $38.6 billion, meat sales increased by 5% to $26.5 billion, and refrigerated products had a 17% increase to $47 billion in sales.
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A closer look at each of IRI’s distinct product categories reveals which saw the most growth in private label sales in 2022. For instance, sales of bottled water surged by over 22.8% to reach $6.7 billion, while sales of cookies increased by 18.3% to reach $3.4 billion. Other notable categories with notable growth were shortening and oils, processed poultry, and butter and butter blends, with sales rising by 26.6%, 26.5%, and 25.7%, respectively.