Hershey rethinking production and delivery
The Hershey Company is rethinking the way that chocolate bars are produced. Although the company’s technical teams are experimenting with a modular approach, the majority of its processing lines are built for efficiency and scale.
Vice President of the US and Canada Supply Chain Will Bonifant stated, “We have our engineering teams working on a project called the Advanced Technology line, which is a completely new way of doing this.” “It is a versatile tool that makes extensive use of robotics and automation.”
According to Mr. Bonifant, an Advanced Technology line isn’t really a line at all. The connected units that make up a conventional processing line are replaced by modular sections.
He claimed that the modularity of the system allowed them to drastically cut down on the amount of time needed for cleanings and changeovers in between manufacturing runs. “The line can handle a more diverse portfolio, which helps us both with network complexity reduction and with innovation.”
According to Mr. Bonifant, the modular concept “can absorb” some of the inherent complexity of traditional manufacturing lines and improve overall network efficiency.
“When this line launches in the coming months, it will feature some of our dark, extra creamy, and cookie and cream flavors.
Agility is another feature that The Hershey Co. is introducing into its fulfillment procedures. Instead of sending retailers around the nation identical brand portfolios, the company is customizing offerings based on consumer data and knowledge.
“Consider if you had a chain of stores in Texas, and their customer preferred Payday more for whatever reason,” he said. And perhaps they prefer York more in the Northeast. We will benefit from improved distribution, more sell-through, and decreased waste thanks to that degree of precision. Additionally, when we collaborate with our client teams to create various display and merchandising units, the tools we’re employing to develop this concept will shorten the time it takes for innovation to cycle.”
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