Gluten-free dessert bar maker expanding

A 19,000-square-foot production plant for gluten-free dessert bars has been opened in Shelby Township by Ethel’s Baking Co. The company will be able to expand its product line thanks to the new plant, which will enable it to introduce single-serve containers and clear multiple bar packs to grocery stores across the country.

Using vintage mixers, Ethel creates her dessert bars from locally produced, responsibly sourced products like hormone-free butter and cage-free eggs. According to Ethel’s, every layer of every bar is baked independently to guarantee the ideal texture and flavour.

“I created Ethel’s Baking Co. to spread my Grandma Ethel’s passion for showing love through food,” said Jill Bommarito, founder and chief executive officer of Ethel’s Baking Co. “I wanted to do that in a way that would have a real ‘wow factor’ for everyone, both gluten-free and gluten-full eaters alike. I built Ethel’s around family from the ground up, and we continue to stay true to that, with my daughter Lily working by my side.”

Ethel’s dessert bars come in six flavors: Pecan Dandy, Cinnamon Crumble, Raspberry Crumble, Blondie, Turtle Dandy and Brownie.

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All varieties are available in clear tubs at a suggested retail price of $8.99 to $9.99 in the bakery section, and most varieties also will be available in the new single-serve packs at a suggested retail price of $2.99.

Founded in 2011, Ethel’s Baking Co. started out as a wholesaler, operating from a leased church kitchen to produce, sell and self-distribute to local grocery stores. Two years later, the company moved into its own facility. The company’s new facility will create efficiencies, significantly increase production capacity and add 50 new employees.