Flavors of Jelly Belly are added to sparkling water.
Flavored sparkling water is the new vehicle that Joffer Beverage Co. is introducing the flavors of Jelly Belly Candy Co. jellybeans into.
The drinks have no added sugar, calories, or sweeteners because they are made just with carbonated water and natural flavors. The original Jelly Belly Sparkling Water launch will feature eight varieties: French vanilla, pink grapefruit, lemon lime, orange sherbet, Very Cherry, Piña Colada, watermelon, and tangerine, all of which pay homage to the company’s heritage of releasing eight jellybean flavors in 1976.
According to Stephen Joffer, co-founder of Joffer Beverage Co., the inspiration for the new drinks came from a celebration party attended by family members of Jelly Belly Candy Co.
“I was drinking some of the more well-known sparkling water brands on the back patio when I blurted out, ‘If only someone could create a sparkling water with truly unique flavors,'” Mr. Joffer recalled. “My dad made the brilliant suggestion, ‘Why not our own Jelly Belly flavors?'” After all, we are renowned for our inventive flavors.
Following that, three sixth-generation brothers, Justin, Ben, and Stephen Joffer, and two fifth-generation members, Andy and Becky Joffer, the sister of Jelly Belly CEO, combined to form Joffer Beverage Co.officer Lisa Brasher.
According to Justin Joffer, a co-founder of Joffer Beverage Co., “the Jelly Belly brand promises fun, flavor, and quality — characteristics that we believe sparkling water drinkers are looking for — and our product delivers perfectly on that promise.” “We want to create distinctive and powerful flavor experiences that will excite consumers in the sparkling water category.”
Hy-Vee stores will carry cartons containing eight 12-oz cans of Jelly Belly Sparkling Water when it initially launches. According to Joffer Beverage Co., a larger release with a greater selection of flavors is planned, and the drinks will also soon be offered online.
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“The team is excited to develop many more flavor options as the brand grows, with over 100 Jelly Belly flavors to choose from,” the business stated. There’s always something fresh going on in the food.