DKB bars companies gaining traction
The company now aims to be placed in more than 13,000 outlets, a testament to the product’s acceptance by consumers, having previously anticipated distribution to reach 12,000 stores by the end of 2023. According to Mr. McMullian, because the snack bars are co-manufactured and warehouse supplied, Flowers Foods plans to apply the lessons learned during the launch phase to future new product rollouts.
He declared, “We’re really pleased with the trajectory.” Even after accounting for the fact that we dilute the velocity so much since we’re still raising the ACV (all commodity volume), we already have velocities that are in the top 10. Thus, the excitement among retailers is actually positive.
When an analyst asked Mr. McMullian if he thought DKB bars were a play on the lifestyle brand, he said, “Well, what we’re seeing are two things.” First off, DKB supporters are quite fierce. Recently, we conducted some market research, and the findings showed that individuals join Dave’s Killer Bread instead of purchasing it. I adore this statement. Kind of like getting into a club, huh?
However, consumers of DKB bread are probably drawn to this product. To them, it’s gradual. They most likely already have it in their pantry at home. However, considering Dave’s current home penetration, many individuals are unaware of Dave’s Killer Bread. Maybe they never even eat bread. However, I’m sure they consume nutrition bars Consequently, we cross-coupon a lot. DKB combo bread and bar displays are what we do. Thus, we are drawing in new customers to the brand while also attracting the present Dave’s patrons to the bars.
DKB Organic Snack Bars were introduced the previous year and come in three flavours: Oat-Rageous Honey Almond, Trail Mix Crumble, and Cocoa Brownie Blitz. Each 1.75-oz bar of the organic snack bars has 16–22 grammes of whole grains. However, the business has just added DKB Amped-Up Protein Bars to the lineup; they are currently in test markets and will go on sale nationally in 2024. There are three types of Amped-Up Protein Bars: double chocolate coconut, blueberry almond butter, and peanut butter chocolate chunk. Ten grammes of protein and roughly six to eight grammes of whole grains are present in each 1.9-oz bar.
Although Mr. McMullian stated that the DKB Amped-Up Protein Bars are selling “extremely well,” Flowers Foods is much more excited about the fact that they are showing themselves to be a useful addition to the DKB Organic Snack Bar lineup.
- You may also like:
Food security in emerging nations: issues and remedies
Are drinks the secret to increasing cannabis use among consumers?
Managing the lack of labour for mushroom picking
He stated, “It’s evident that we’re reaching out to distinct customer segments with these different attributes.”
In test markets, the company also offers DKB Crunchy Snack Bites.
Mr. McMullian stated, “I think the Crunchy Snack Bites are particularly exciting.” “There are six stock-keeping units, or SKUs—three savoury and three sweet. Furthermore, I contend that retailers are even more excited about those than they are about DKB bars.
The Super Cinna Roll, Peanut Butter Choco Bliss, Heavenly Honey Nut, Epic Everything, Toasted Garlic, and Bold Buffalo kinds of DKB Crunchy Snack Bites are available. The snack bits come in 7.2-oz containers, with each serving having 10–12 grammes of whole grains.