Barilla has hired a new chief marketing officer.
Former Barilla vice president of global marketing Ilaria Lodigiani has been elevated to chief marketing officer of the pasta manufacturer. According to Barilla, Ms. Lodigiani will oversee brand management, business growth, marketing strategy, and product enhancement projects in her new position.
Since July 2021, Ms. Lodigiani has been employed with Barilla. She had previously served as The Heineken Company’s head of worldwide marketing innovation and senior director of global low and no alcohol. She also worked with Ferrero, Microsoft, and Vodafone IT.
Hiroshi Kaho, president and chief executive officer of Ajinomoto, stated, “The sale of our Italian frozen pasta business will allow us to shift our priority on growing our core products, such as gyozas and potstickers, for continued long-term success.” “We will be able to better serve our customers with our production capabilities for our core products thanks to this renewed focus.”The company claims that the acquisition will increase Seviroli’s product portfolio in the retail and foodservice sectors.
Paul Vertullo, president and CEO of Seviroli, stated, “The addition of Ajinomoto’s portfolio brands of Italian food products accelerates our long-term growth trajectory and strategic vision for our company.” “Excellence in customer service across all food channels is the core pillar of Seviroli, and this acquisition enhances our ability to do so.”
According to the company, Seviroli Foods produces frozen pasta and other food items for the foodservice, retail, club, and industrial channels. Brands including D’Orazio, Italian Feast, Mama Rosie’s, Vertullo, and Seviroli are owned by Seviroli.
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I’m thrilled and honored to start my new position at Barilla,” Ms. Lodigiani remarked. “I feel really fortunate to have the chance to head this vibrant group of marketers, spread awareness of the Italian food culture worldwide, and enhance the iconic status of our amazing brands. I’m more motivated than ever by Mr. Pietro Barilla’s advice to “forge ahead with courage, everything is done for the future.”After completing her studies in economics at the University of Pavia, Ms. Lodigiani graduated.