Banza introduces its first frozen waffles with chickpeas.
NEW YORK Banza, a company that creates comfort food using chickpea flour, is expanding its product line to include frozen waffles. With the debut, the company expands into the breakfast market and offers its second product in the freezer case, having first introduced frozen pizza three years prior.
Co-founder and CEO Brian Rudolph stated that waffles were a logical addition to the menu, which also include rice, macaroni and cheese, and pasta dishes made with chickpeas.
We communicate with our customers on a regular basis,” he said to Food Business News. “We’ve heard again over the years how difficult breakfast is. In particular, that it seems difficult to locate a quick, scrumptious, and healthful choice.
“Banza prepares excellent comfort food. Waffles are one of the most popular and cozy breakfast options. We were full steam ahead as soon as we were certain that we could create a waffle that would satisfy everyone’s needs for something quick, tasty, and nourishing.
Banza Protein Waffles, which are being sold at Whole Foods Market across the country, are said by the firm to have more protein and fiber than conventional alternatives. They come in homestyle, chocolate chip, and blueberry flavors. The formulations also contain avocado oil, egg whites, pea protein, and cane sugar in addition to chickpeas.
Mr. Rudolph stated, “Banza’s mission is to inspire people to eat more chickpeas and other beans.” Sadly, we do not eat nearly enough of them in the United States. We can meet people where they are by transforming chickpeas into delectable comfort meals like waffles.
The product has been in development for almost a year, according to Mr. Rudolph, and “it took a considerable bit of effort to achieve a crispy, fluffy feel while
With over a dozen shapes, from alphabets to ziti, Banza, which made its debut almost ten years ago, has grown to become the fifth largest pasta firm in the US and is setting the stage for future innovation in the alternative pasta market.
“Chickpea pasta didn’t exist when we started in 2014,” Mr. Rudolph stated. Currently, Banza is the best-selling ‘better-for-you’ pasta brand and ranks fifth in the US. The initial try of our product is motivated by its nutrition, and subsequent purchases are motivated by its taste.
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The products of Banza are available in about 25,000 retailers. According to the corporation, the brand has expanded almost three times in the last four years and is a household name in nine million homes. In the long run, the company intends to keep adding beans and chickpeas to other product categories throughout the grocery store in place of refined grains.
According to Mr. Rudolph, “we believe a legume-based version can be 10% or more of each of those categories.” Refined grain categories are worth well over $100 billion in the US.