Bacardi: Traits in each drink
The family-run alcoholic beverage company Bacardi is well-known throughout the world for its extensive range of rums. Currently operating globally, the company was established in Cuba in 1862. But what distinguishes it from other products on grocery shelves, drink menus, and social media advertisements? Crucially, how has Bacardi fared over time in a volatile, fast-paced alcohol industry?
Speaking with Rachel Guerin, a sixth generation Bacardi family member and Bacardi Heritage Curator, would be a great way to learn more about the company’s success story.
The history of Bacardi
When it comes to comprehending a brand, the beginning is frequently a good place to start. Guerin concurred, noting that Bacardi’s creation from the 19th century has a significant influence on a lot of its actions in the 21st century.
Bacardi was established over 161 years ago with the goal of creating the first premium mixable rums with a light body in history. Rums had a lot of flavor back in the day of their founder, Don Facundo, but they were very unrefined and crude, not really suitable for everyone to enjoy.
In an effort to close a gap in the market from those earlier years, Guerin clarified that Don Facundo was “inspired to develop a rum that everyone could enjoy that really encapsulated all the beauties and flavors of the Caribbean and his home in Cuba” because consumers at the time were searching for a premium quality drink option.It was said that the experimentation process took ten years. At this point, he described.
Differentiating itself from the others
Guerin was happy to inform New Food that every technique Don Facundo invented is still in use today.
“We now call our master blenders, Don Facundo, because he used these techniques to create a line of rums of which he was extremely proud and which he passed on to his sons in later generations.” Although it’s a very artisanal craft that requires years of dedication to master, we’ve managed to keep our flavors and formulas authentically Don Facundo, which I think is a really cool tribute to him, by using these techniques and making adjustments as needed.
Guerin noted that Bacardi’s Cuban ancestry is fundamental to the brand and clarified that the company has seven generations of family members who have been “instrumental” in creating a culture of “making exception drinks experiences.”
“We follow the guidance provided by [our heritage]. Since we started out so small, we still tell our story on the bottle with a small picture of the original distillery.
Guerin clarified that in order to avoid becoming mired in the past, the company continuously monitors the alcohol industry, developing new goods while retaining historical elements in their innovation processes.
Guerin went on, “I also believe that people see Bacardi as a lifestyle brand that [consumers] wanted to be included in.”
Customers return to Bacardi because of its genuine story as well as its accolades. Today, these awards are displayed on the front of bottles of Bacardi Carta de Blanca. They serve as a clue to customers that this is a genuine high-quality product.
Forecasting patterns
Guerin was a told The new The food that the company is “constantly looking at new flavour trends” and that consumers are interested in trying out new flavours and drink experiences all over the world.
“When creating new products, we keep this in mind. The brand uses our annual Bacardi Trends Report, which we produce in collaboration with Future Laboratory, to “hone in on some of the key trends that it thinks will be the most popular worldwide.”
Because the spirits industry experiences cyclical change, we can occasionally look back in time to see what kinds of experiences and libations were prevalent a century ago—for example, prohibition. That greatly inspires us to anticipate what we believe the spirits industry will see in the ensuing decades.
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Novel goods for a fresh generation
Bacardi has innovated numerous new drinks for a range of occasions since the 19th century, never sticking to its original product line.
“In 2019, we introduced the Bacardi Premium Rum line, which drew inspiration from an unaltered family recipe created by Don Facundo.”
Bacardi offers pre-mixed cocktail drinks in cans that consumers can drink on-the-go with “very little effort other than to pop the can open,” in addition to its Premium Line.
There’s a Bacardi drink for every occasion, according to Guerin, “whether you’re a seasoned rum drinker or a new drinker experiencing rum for the first time.”
If you’re in a hurry and want something to drink quickly, we have ready-to-drink cocktail cans that you can take with you. They’re beautifully blended premium cocktails that taste great and only require a small amount of effort to open.
Because rum is such a versatile spirit at its core, there is something for every kind of season of [a consumer’s] life or every kind of drinking experience that they are looking for.
Embracing an inventive mindset
While old stereotypes of rum drinking evoke images of men sipping it with a cigar on a leather couch, Guerin highlighted that in the 21st Century rum is not for one type of person.
“It can be fun and versatile and fits into a lot of different drinks. We want to capture the desires of the next generation of rum drinkers as they enter the rum world”.
With new products on the horizon for Bacardi, including its Caribbean Spiced rum that is now available in the UK and select markets in Europe, the spirt sector could be looking to the company to see what types of alcoholic beverages consumers want in today’s world.
Drinking it from a can with friends or sipping it on the rocks in a bar, Bacardi has come a long way from its “humble beginnings” to become a well-known alcohol brand worldwide. Throughout, it seems to have always prioritized heritage and gives customers access to a taste of Cuba from anywhere in the globe.