Maker of granola unveils new packaging

Maker of granola unveils new packaging

According to Tom’s Perfect 10, the two main flavors are currently offered in over 100 retail establishments, including brand-new specialized shops like the Foxtrot stores across America and the Fairway store in New York. The company stated that Tom’s Perfect 10 will keep selling its goods at upscale stores like The Goods Mart, Big Night, and L’Ami Pierre. On its website, customers can also purchase Tom’ Perfect 10 items.

Tom Bannister, the company’s founder, stated, “In just two short years, Tom’s Perfect 10 has become the granola connoisseur’s granola of choice.” Customers look forward to a unique granola drop every month, such as Crème Brûlée or Yuzu Matcha, which expands the possibilities for granola. Tasting notes and a matching advice are included in the new package, which reflects this positioning and demand. We think granola can be the next great wine, artisan beer, or gourmet coffee because it has been regarded like a boring commodity for far too long. Our logo reflects this. We are eager for consumers around the country to be able to enjoy the best granola workmanship.

In October 2020, Mr. Bannister, his wife Eva Chen, and their three kids launched Tom’s Perfect 10. During the COVID-19 epidemic, the family initially experimented hundreds of tastes and granola combinations as an attempt to strengthen their bonds. Nonetheless, there was over 17,000 people on the queue for the brand launch when it was first launched, and there was 2 million followers between Mr. Bannister and Ms. Chen’s Instagram profiles for direct participation and voting. Every month, Tom’s Perfect 10 showcases a new small batch flavor in addition to their classic and ginger zing granola varieties. The brand states that if a flavor receives a “Perfect 10” rating on the Instagram-sourced scorecard, it will either be part of the core selection or accessible just while supplies last. Tom’s according to Perfect 10, it has collaborated with well-known companies like Tony’s Chocolonely and Uber, and it has introduced 31 flavors each month to date.

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