A trip through the CBD
TRIP was created by Olivia Ferdi and Daniel Khoury, a husband and wife team, following their own personal experience with CBD. The product was originally available in stores in 2019.
Just weeks before their wedding, Daniel was recovering from a football accident that necessitated knee surgery; at the time, he had never heard of CBD. After hearing that he wouldn’t be able to walk down the aisle, he tested CBD oil and was astounded to find how much less pain and inflammation he had. He miraculously recovered in just seven weeks for their wedding, and he spent the entire weekend dancing without crutches!
Startled, the couple looked into CBD and discovered that while it could aid in rehabilitation, it was really more commonly used to relieve everyday stress and promote overall wellbeing. Olivia, a lawyer, had anxiety and exhaustion at work. Seeking relief, she started taking CBD daily. In 2018, there weren’t many items available, despite the fact that it was revolutionary for managing daily stress. The only goods available had packaging that made her feel uncomfortable keeping it on her work desk, unclear product information, and unpleasant formats or flavors.
Despite these difficulties, they were aware that by overcoming them, they could assist a great number of people in enjoying the stress-relieving effects and produce something excellent and timely for today’s market. Inspired by their own experiences, Daniel and Olivia combined their funds and resigned from their positions in law and finance to focus on developing the TRIP line.
Since then, millions of people have experienced CBD for the first time thanks to Olivia and Daniel, who also represent a brand-new, functional consumer sector that supports daily health, wellbeing, and stress relief that didn’t previously exist. With 88 percent of the UK market for CBD drinks, TRIP is the fastest-growing soft drink brand and the top CBD brand in the country, according to Nielsen.
Bringing a CBD beverage to the UK market
Together, Olivia and Daniel used their personal money to start TRIP, leaving their corporate jobs behind. TRIP was introduced in 2019 with the fervor to provide millions of individuals with the mental stress alleviation they had previously experienced.
The key to TRIP’s viral success is its brand vision, which is reflected in its aesthetically pleasing and tranquil images that are recognizable in all product touch points and advertising. Co-founder Olivia created the can herself and recognized that the goal of de-stigmatizing the discussion of mental health through CBD wellness would be greatly aided by a humorous, memorable brand and product packaging.
After persuading national merchants of the health advantages of CBD and the enormous online community that had already embraced TRIP, TRIP was available on shelves where there had never been a CBD product. Sainsburys, Boots, Ocado, Waitrose, Asda, and high-end partners like Soho House and Selfridges are among the stockists at the moment. Actually, the drink is currently offered every day in meal plans at Leon, Benugo, and Sainsbury’s locations throughout the United Kingdom.
generating a soothing frenzy
The TRIP community, a collection of millions of individuals who have used a TRIP product and shared their own experiences with stress or anxiety, is something that the entire TRIP team is quite proud of. Millions of people have discovered strategies to boost their wellbeing and experience significant relief, whether they are coping with cramps, painful muscles, sleep issues, or social anxiety.
As co-founder Olivia argues that there can be no actual wellness without excellent mental health, TRIP seeks to de-stigmatize cannabis and promote discussions about mental health.
The introduction of TRIP’s relationship with Calm, an app for mindfulness and meditation, has been a noteworthy achievement in 2023. Joining together with a globally recognized mental health brand highlights TRIP’s brand work in this area, particularly in providing what we refer to as “canned calm.”
Taking CBD “every day, all day”
You can drink TRIP drinks anytime of the day. While our mildly effervescent drinks are perfect for reviving you when the afternoon slump strikes, our Cold Brew Coffee is perfect for a caffeine boost to start the day or before working out. In addition to being convivial, TRIP is a great substitute for alcohol and may be enjoyed anytime.
A good night’s sleep is necessary for a good day. In our CBD drops, we use special botanical blends of higher CBD that include chamomile to assist reduce stress. A few drops of CBD taken in the morning to prevent stress and as you wind down before bed can truly help you fall asleep by slowing down your racing thoughts. CBD makes you feel less stressed and more peaceful, which can greatly help with deeper sleep. It doesn’t make you lethargic or asleep.
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A beverage for any time of day
It’s amazing to hear the variety of ways that the tens of millions of individuals we’ve introduced to CBD use it. We believe that the Gen Z group has seen a sea change in the past few years, choosing TRIP above booze as a means of relaxation. In fact, according to KAM Media, one in two members of Gen Z—the age group most likely to be teetotal—have now tasted a CBD drink.
The usefulness of CBD drinks has already helped millions of people achieve peace of mind. This is evident on social media, where TRIP has amassed over 50 million impressions on TikTok and Instagram in only the past month. With 26 billion views on TikTok, the hashtag “#anxiety” seems reasonable to us because.
Journeying into the future
As a firm, we think that TRIP exists to assist customers in bringing peace to those chaotic, every day moments. In the future, we hope to be accessible to customers in any format they choose, whether it be in the rear of an Uber, an office building, or a nearby grocery.