A dog food startup raises $17 million in its most recent round of investment
Celebrities Chris Evans, Halsey, Trevor Noah, Lily Singh, Zachary Quinto, Nas, and Michael Strahan have also made multiple investments in Jinx.
According to Ms. Rockovich, “We started Jinx with a mission to improve every dog’s bowl because a healthy diet can add up to 2.5 years to a dog’s lifespan.” We can strategically reach more homes and increase our retail footprint thanks to this round of funding, which also enables us to make large investments in people, marketing, merchandising, and innovation. The fact that Jinx is expanding the category through new customers is the data point about which we are most proud, and if we have the opportunity to compete in the dog’s bowl, we will undoubtedly win.
The Merchant Club and Align Ventures led the fundraising round, with participation from Range Group, AF Ventures, and Era Ventures.
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Laurent Ghouzi, founding partner of The Merchant Club, said, “After leading the series A, The Merchant Club is pleased to announce a subsequent strategic investment in Jinx as the lead investor of this Series B.” We are ecstatic to be able to assist a fantastic team and brand in the steadily expanding pet food industry. This additional funding infusion will support Jinx’s remarkable rise to prominence as a top brand.
Over 5,000 stores across the US, including Walmart, Target, Petsmart, Albertsons, Safeway, Shoprite, and Giant, carry Jinx’s products. The company intends to use the money to increase sales through e-commerce, mass retail, and grocery stores. Jinx intends to concentrate on developing new products as well.