2024 bread tendencies
Positive consumer attitudes on protein should be used by the baking sector, according to Jerrod Adkins, owner of UnbelievaBuns, a company that sells low-carb, high-protein buns.
He stated, “Protein consumption is on the rise and it will continue to rise,” at a session held on March 1 at BakingTech, an event hosted by the American Society of Baking in Chicago. “As an industry, I believe this presents our greatest opportunity.”
Over the years, protein has escaped the same level of criticism as other nutrients such as fat and sugar, according to Donna Berry, a contributing editor for Sosland Publishing Co. and editor and consultant at Dairy & Food Communications, Inc.
“It seems like the one macronutrient I haven’t heard bad things about in my life,” she remarked.
According to Mr. Adkins, an average sandwich or burger contains 4 ounces of meat, or 30 to 32 grams of protein overall. He suggested choosing a high-protein bun (one that would allow a sandwich or burger to still have 30 to 32 grams of protein) and halving the quantity of meat, to 2 ounces. Reducing meat consumption by consumers would improve sustainability by, for example, lowering greenhouse gas emissions from the livestock business.
He asked, “What if we made a bread that had the same amount of protein as beef, chicken, or pork?”
Mr. Adkins provided a number of examples of components that could add protein to baked goods. Sacha inchi flour has a nutty flavor and a fine mesh, with 60% protein. With 30% protein and a higher fat content than other milled coarse flours, pumpkin seeds could be an excellent choice for bread that fits the ketogenic diet. With 20% protein, chia seed flour has 4 grams of net carbs for every 100 grams of flour.
In addition to goods with higher protein content, Mr. Adkins stated that consumers are searching for goods with lower sugar, carbohydrate, and GMO content.
An further possibility for the baking sector, according to Ms. Berry, is to develop products that could reduce stress.
She stated, “It’s very well-liked among the younger generation.” “It involves looking for foods that are calming and soothing rather than just energizing or satisfying.”
She cited data from the 2022 Food and Health Survey by the International Food Information Council, which showed that 56% of participants reported feeling either extremely or moderately worried.
Certain substances have a reputation for reviving, calming, and lowering anxiety.
“One that’s big is lavender,” Ms. Berry remarked. “After you add a little lavender spray, I feel like I’m in heaven.”
Other examples of elements that are healing and calming are peppermint, chamomile, and jasmine.
According to Ms. Berry, “all of these ingredients are relevant and present opportunities for baked goods.”
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According to Ms. Berry, “all of these ingredients are relevant and present opportunities for baked goods.”
According to Sarah Miller, senior marketing insights manager, North American insights leader, the Kerry Group, which has a US headquarters in Beloit, Wisconsin, uses artificial intelligence (AI) to identify trends.
According to studies by Kerry, there is a rise in social media mentions of blueberry pancakes worldwide as well as in the US, she said. Although blueberry pancakes are often associated with nostalgia and tradition, they can also include novel ingredients like fresh salsa, almond butter, and coconut sugar. Queso fresco could add a South American or Mexican flavor to blueberry pancakes.