$14.5 million investment is secured by a functional beverage maker.
MINNEAPOLIS — Prelude Growth Partners led a $14.5 million fundraising round for So Good So You, a manufacturer of high-end chilled health injections.
With the additional funds, So Good So You intends to assist the development of new products and broaden its nationwide presence both in-person and online.
So Good So You is a plant-based functional beverage company founded in 2014 by Rita Katona and her husband Eric Hall. It provides cold-pressed beverages that promote several functions such as immunity, energy, sleep, and beauty. Every brand’s juice shot has one billion colony forming units (CFUs) of probiotics and is created with USDA certified organic and Non-GMO Project confirmed ingredients. Target, Publix, Sprouts Farmers Market, Safeway, and more than 4,500 more locations in 47 states carry So Good So You wellness shots.
Neda Daneshzadeh, co-founder and managing partner of Prelude Growth Partners, stated, “The wellness shot category is growing exponentially due to consumers’ rising demand for convenient, functional product offerings with clean, plant-based ingredients.” “The distinct flavor profile of So Good So You is appealing to regular Americans seeking functional wellness.” Because of its tasty and nutrient-dense products, So Good So You has the greatest industry repeat rate and a strong affinity with millennials, according to our exclusive consumer study. We are happy to assist a woman-owned company, and we anticipate working with Rita, Eric, and the management group as they expand their innovation pipeline and grow So Good So You into a formidable, recognizable brand.
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Ms. Daneshzadeh will join the So Good So You board, as will Alicia Sontag, co-founder and managing partner of Prelude Growth Partners.
“Prelude Growth Partners is a proud addition to the So Good So You community,” Ms. Katona stated. We consider ourselves lucky to have discovered partners who share our strong belief in our product and, more significantly, in our goal to benefit people and the environment. Consumers have come to understand the value of taking proactive measures to manage their health, and this increased investment will allow our category-leading injections to benefit more individuals across the country.
In a zero-waste, 100% renewable energy-powered production facility located in Minneapolis, So Good So You produces its beverages. Furthermore, So Good So You items are packaged in BtrBtl, a unique ingredient that enables the packaging to decompose in landfills more quickly and completely without leaving behind microplastic fragments.
New York City-based Prelude Growth is a growth investor that specializes in lending money and offering consumer brands value-added support. The company now has interests in Banza, 8Greens, and Sol de Janeiro in addition to So Good So You.